The reirei-team

Board

Monica CEO 

It all started with me making my own baby product in 2007. Today I have the privilege of working with this team below. My role is largely to guide the business and the market to take on the latest products from our cool brands. In my spare time, I like to hang out with our dogs Peter & Doris and the family.

 

Anders IT, finance, strategy

At the beginning I worked evenings, night and weekends with Monica. In 2010 I began working daytime as well and have since worked with most tasks at reirei. Today my main responsibilities are human resources, strategy, as well as planning, developing and implementing our digital infrastructure. When I am not at work I enjoy moving in the mountains on skis in winter and with a flyfishing rod in summer and autumn.

 

Fredrik Purchasing Manager 

I joined REIREI in early 2022 to continue creating the market's most attractive brand portfolio along with all the fantastic colleagues. Additionally, I aim to optimize the flow of goods. I have a passion for retail and bring many years of experience from the sports, fashion, and baby industries. In my free time, my children ensure that I maintain an active lifestyle with sports as the focus.

 

Anton CFO

I have been part of the reirei family since 2012 and my main focus has always been numbers, in one way or another. My responsibilities include forecasting our cash flow, profit and other KPI:s to make sure we are doing the right things in order to reach our goals. In my spare time, I like to hang out in the forest or at the gym.

 

Fredrik Sales Manager 

I started at REIREI in 2020 and have previous experience in the sports industry. I am responsible for sales and work closely with the sales team and our customers in the Nordics, but also have a close working relationship with our brands. In my free time, I tend to my beloved lawn.

 

Ida Marketing Manager 

 

In November 2021, I had the joy of becoming a part of the wonderful REIREI team. My responsibility within the team is also the most enjoyable – marketing! If you have any questions, business proposals, or thoughts regarding communication, branding, or marketing, please feel free to reach out. I have just moved from Gothenburg to Norrköping. In my free time, I enjoy being social and active. Cooking, hosting dinners, and enjoying the good things in life, as well as trying to improve my skills in paddle tennis, are some of my favorite activities.

 

Mattias E-com Manager 

 

I started at REIREI in early June 2021. Being a part of all the happy and inspiring people in this company made me want to be on this wonderful journey. I have a mixed experience in e-commerce, digital advertising, and running businesses. I am responsible for creating the perfect online customer journey. In my free time, I engage in a lot of training such as running and gym sessions, and I enjoy spending time with my girlfriend at various restaurants in Stockholm

 

Salesteam

 

Agnes Key Account Manager, Norway 

I joined the Reirei-team in April 2021. I was born in Sweden, but have now been living in Oslo, Norway since 2008. When Im not working, I love spending time with my family (especially my two young daughters) and try to make time for my friends as much as I can. In my role as KAM in Norway, I work with looking after and strengthening the relationships with our customers.  I am always looking for new collaborations and find it rewarding to be able to work with strong and innovative brands that bring something new to the market.

 

Johanna Key Account Manager, Sweden 

 

In August 2021, it was my turn to become a part of the REIREI team. Lucky in more ways than one, as it truly feels like that, to work with such an exciting mix of brands and products. I work in sales focusing on Swedish pharmacies as well as children's and baby stores in Sweden, Iceland, and the Baltics. When I'm off, I enjoy spending time in the archipelago with my two children.

 

Martin Store coach Denmark and Norway

Min resa på REIREI började i november 2021. Jag jobbar med utbildning, försäljning och merchandising på plats ute hos våra återförsäljare i Norge Danmark och även lite i södra Sverige. Utanför mitt arbete verkar jag även som ishockeytränare, och just hockey är något jag sysslat med hela livet. Förutom hockey tillbringar jag gärna min lediga tid med flickvännen, vännerna och familjen!

 

Ella Key Account Manager Assistant 

I had the great pleasure of joining the team at reirei in May 2022 where my main task is to support KAM administratively. I love spending my free time with friends and my partner, preferably in combination with skiing.

 

Denise Key Account Manager Assistant 

In July 2021, I had the joy of joining the REIREI team. In my role as a KAM Assistant, I will provide administrative support to the Key Account Managers. When I'm off duty, my partner and I are often out trying different playgrounds with our son, or we spend time with friends and family.

 

 

Marketing

Klara Marketing coordinator 

I market our brands so they can be received in the best possible way by our end consumers. I also support our stores and salespeople with the latest materials, whether it's a brochure, newsletter, or video. The breadth of my role is also the most enjoyable part! When I'm not working, I roam around the forest with my dog Rebus or draw intricate patterns.

 

Per Digital Marketing Specialist

During 2024, I was recruited as part of the fantastic reirei family. My passion within the team lies in the company's digital marketing. In my free time, I enjoy socializing, cooking pasta (I know, not very original), listening to Japanese jazz (not as whiny as one might think), creating music and art. I have also published poetry, exhibited paintings, and rapped in "Linköping's stiffest band" (as quoted in Corren).

 

Customer Service 

Malin Customer Service & logistics 

I have been a part of REIREI since 2018. Together with Anna, I am responsible for REIREI's customer service, where we work to provide the best possible service to retailers and consumers. I am also part of the logistics team at REIREI. In my spare time, I enjoy spending time with my partner and I like to spend time on the golf course or at our summer cottage.

 

Anna Customer Service

 

I have been a part of the REIREI team since August 2019, primarily working with customer service and aftersales. When I'm not working, I prefer to spend time with my partner and daughter. Movies, series, and music are also dear to my heart.

 

Katja Customer Service (parental leave)

I januari 2022 var det min tur att få bli en del av det här teamet! Tillsammans med Malin och Anna ansvarar jag för kundtjänsten här på REIREI. Jag har tidigare arbetat i babybutik som återförsäljare för REIREI’s produkter och tycker det är så roligt att få nörda ner mig ännu mer på bara dem!  När jag är ledig tycker jag om att umgås med min sambo och ha spelkvällar med familjen.