Zazu

After years of experience in the baby market and at home with her 3 young kids, Nynke Bakker decided to go solo and set up her own brand for children's products, ZAZU.

"Having children is so special! It is just wonderful to see those little ones develop from cute huggable babies, to these mini-persons making jokes, having endless energy and showing a character of their own! But.... these same things can make parenting quite challenging as well, while let's not forget, sweet and funny as they are, at 5 am in the morning for example it feels completely different!!! But how should they known about time? At that age, without a watch..."

Young children need time to learn all this grown-up stuff. Of course we can try to speed it up a little! Often handing children a little bit of extra structure, comfort of confidence can really help to get parenting back to the fun parts. And that is what ZAZU is aiming for!

• Easy : ZAZU products are easy to use
• Fun : ZAZU products are fun, it's kids products after all
• Learn : ZAZU products are educational
• Trust : ZAZU products give children confidence.